C of E – GDPR for the marketer

3 hours

12 months access

Unlimited replays

Digital certificate

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

A must for those in the marketing industry.

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This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.

It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.

Learn what the GDPR is and the rights people have over the processing of information
Understand opt-ins, opt-outs and consent regarding communications
Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
Know the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists

Introduction and Background
GDPR for the Marketer
Definitions, Principles and the Law
Individual Rights
Consent
Information (Privacy) Notices

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Mark Davies
Director of People,
National Museums of Liverpool

C of E – GDPR for the marketer

For organisations and groups

Unbeatable benefits

Single purchase

“Our trainers are also delighted that the digital suites provide a core foundation. This means they can focus virtual and classroom training on the more complex aspects and areas where our clients need more detailed and specialist support.”

“I have worked over a period of several months with the professionals from Me Learning and found them to be excellent in both their flexible approaches to solving complex problems and the way they approach challenges in a dynamic and proactive manner.”

“The implementation process was seamless: we literally switched off the old system on a Friday evening and switched on Me Learning on the Monday morning.”

“We considered several products, but chose Me Learning because of its flexibility in tailoring the online courses to suit our Integrated Working training programme. We expect 2,500 practitioners across Trafford to be using online training modules over the next two years.”

“Our partnership with Me Learning has been so successful that our people are now asking for more training with a heightened enthusiasm to keep on building their skills and knowledge so they can continue to do their jobs to the best of their ability.”

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C of E – GDPR for the marketer

For organisations and groups

Unbeatable benefits

Single purchase

“Our trainers are also delighted that the digital suites provide a core foundation. This means they can focus virtual and classroom training on the more complex aspects and areas where our clients need more detailed and specialist support.”

“I have worked over a period of several months with the professionals from Me Learning and found them to be excellent in both their flexible approaches to solving complex problems and the way they approach challenges in a dynamic and proactive manner.”

“The implementation process was seamless: we literally switched off the old system on a Friday evening and switched on Me Learning on the Monday morning.”

“We considered several products, but chose Me Learning because of its flexibility in tailoring the online courses to suit our Integrated Working training programme. We expect 2,500 practitioners across Trafford to be using online training modules over the next two years.”

“Our partnership with Me Learning has been so successful that our people are now asking for more training with a heightened enthusiasm to keep on building their skills and knowledge so they can continue to do their jobs to the best of their ability.”

Get in touch

Get involved

What we do

Who we are

How we do it

Online shop

Login

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