GDPR for the marketer

Topics Include: Information (Privacy) Notices, Consent and Other Conditions for Processing

3 hours 15 minutes

12 months access

Unlimited replays

Digital certificate

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

A must for those in the marketing industry.

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This course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR. The course takes an in-depth look at many of the key areas of the GDPR that have a direct impact on marketing, including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more. The course also talks about the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry.

If you are a member of the CIM, click here to receive a discount on this course.

Learn about the key areas of the GDPR that affect marketers
Learn about opt-ins, opt-outs, and consent regarding communications
Receive advice around e-mail, text and direct mail campaigns (and learn how to keep people subscribed)
Learn what marketers should do with their legacy contacts if they have relied on consent as their legal basis
Know what legitimate interests means and what to do if you are not sure that legitimate interest applies to you
Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
Learn about the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists

GDPR – Introduction and Background
Definitions and Principles
Individual Rights
Consent and other Conditions for Processing
Information Privacy Notices
GDPR Guidance for the Marketer

For organisations and groups

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Mark Davies
Director of People,
National Museums of Liverpool

GDPR for the marketer